Alfonso Loya is an award winning filmmaker and a multi-instrumentalist musician born and raised in Cd. Juarez. At the age of 12 he moved to New Mexico where he was introduced to his first musical instrument and later became a singer/songwriter.

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He graduated from New Mexico State University with a Bachelor’s Degree in Digital Filmmaking. In 2017 he started his production company In Cadence Films along with fellow filmmaker Tony Marquez whom he met during his time in NMSU. Alfonso has a passion for storytelling in general and has worked in many productions in various positions including, producer, editor and director.

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Alfonso has directed short films, commercials, music videos, including the music video “Pintate A Volar” which took home the Best Music Video Of The Year award at LCIFF. He has edited a few trailers for feature films including the 2020 George Lopez and Edward James Olmos comedy/drama "Walking With Herb". 

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Alfonso has worked as the technical director for the Las Cruces International Film Festival since 2020 and in 2022 he directed the series "Entre Fronteras" for the streaming platform Canela TV which took home the Grand Jury Award for Best Web-Series at the New York International FIlm Awards.

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