Alfonso Loya is an award winning filmmaker and a multi-instrumentalist musician born and raised in Cd. Juarez. At the age of 12 he moved to New Mexico where he was introduced to his first musical instrument and later became a singer/songwriter.

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He graduated from New Mexico State University with a Bachelor’s Degree in Digital Filmmaking. In 2017 he started his production company In Cadence Films along with fellow filmmaker Tony Marquez whom he met during his time in NMSU. Alfonso has a passion for storytelling in general and has worked in many productions in various positions including, producer, editor and director.

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Alfonso has directed short films, commercials, music videos, including the music video “Pintate A Volar” which took home the Best Music Video Of The Year award at the Las Cruces International Film Festival 2020. He has edited a few trailers for feature films including the 2020 George Lopez and Edward James Olmos comedy/drama "Walking With Herb". 

 

In 2022 he directed the series "Entre Fronteras" for the streaming platform Canela TV which took home the Grand Jury Award for Best Web-Series at the New York International FIlm Awards.

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